Zagreb, 9 June 2022 – INA is further expanding its offer at its retail outlets in Croatia and introducing new products – Crunch&Go chips as a perfect snack for customers on the go and Jim energy drink for a new dose of energy at every stage of the journey.
Energy drink Jim contains as much energy as a cup of espresso and 5 different B vitamins – B2, B3, B5, B6 and B12. It contains no preservatives, and customers can choose between a tutti frutti flavor and a sugar-free version that does not contain aspartame*. Beverage packaging is made of materials that can be fully recycled.
Crunch&Go chips are made from high-quality potatoes, which are shaped with the latest technology into a perfectly crispy and wavy delicacy in as many as four different flavors – salty, light, paprika, onion and sour cream. Salty and light potato chips are made even more special by salt from the famous Romanian salt mine Parajd in the form of crystals that are more than 20 million years old and contain as many as 84 different minerals.
“The latest products are developed to meet the needs of our loyal customers, keeping pace with market trends. Research proves that customers no longer agree to compromises in relation to quality when choosing products of their own brand, which is why we are starting with the classic assortment, keeping in mind the need for high quality and an urban lifestyle. I believe that Jim and Crunch&Go will give the perfect dose of energy to our customers on the go.” – Zdravka Demeter Bubalo, Operating Director of Customer Services & Retail
INA’s goal is to remain the first choice of customers on the move. This means a departure from the classic concept of a gas station, which is still present in the public eye, and a transformation into a retail outlet that offers the urban customer everything he needs for an ideal trip and vacation in one place. In 2021, the company presented its first product of its own brand – Fresh Corner coffee beans, and now INA is further expanding its range and introducing new products of its own brand at its retail outlets in Croatia. By introducing these products, the company further diversifies the assortment of its own brand and thus differentiates itself from its competitors.
*Aspartame is an artificial, non-saccharide sweetener that is used as a substitute for sugar in food and drinks.
About INA Group
INA Group plays a leading role in oil business in Croatia and an important role in the region in the exploration and production of oil and gas, oil refining and distribution of oil and oil derivatives. The company consists of several subsidiaries wholly or partially owned by INA, d.d. The headquarters of the Group is located in Zagreb, Croatia. In the field of exploration and production of oil and gas, INA today operates, apart from Croatia, in Angola and Egypt. Oil processing takes place at the Rijeka Refinery, while sustainable alternative activities are developed at the industrial site in Sisak. The regional retail network consists of more than 500 retail outlets in Croatia and neighboring countries. INA Group is a member of MOL Group.
PR
Avenija Većeslava Holjevca 10, Zagreb
Phone: 01 6450 552| @: pr@ina.hr